In 2016, Tampere decided to build its first tramway line. Years of significant car traffic disturbances in the city centre are a good time to encourage people to change their mobility habits. People are open to break their routines since they need to find new modes and routes during the construction time. Tampere has introduced several mobility management actions targeted especially to car drivers including new Park & Ride facilities, promoted public transport and cycling and provided more space for cycling and walking. Large traffic infrastructure investments should not take place without smart mobility management and extended communication with citizens and stakeholders.